References

  1. Philip A Wickham, Strategic Entrepreneurship, p. 240 Forth Edition, 2006

  2.Unleasing the Right Side of the Brain, Robert Williams and John Stockmyer, 

  3.Corporate Creativity: How Innovation and Improvement actually Happen, Alan G. Robinson and Sam Stern, 1997, p.52

  4.W. Edwards Deming, The New Economics, 1994, pp.108-109